Main point: The opportunity to reach new readers is great as many need an escape or a fresh source of inspiration. Share stories that will motivate, entertain, or inspire by making your books easily accessible from home.
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This post highlights three things to keep in mind when trying to get your books on the shelves of major retailers.
Short version: invest time and effort into creating a solid plot and producing a quality product. That is still the best kind of advertising.
Before spending money on online advertising, consider pitching your work for review by an industry reviewer, some of whom have dedicated channels for indie authors.