My article on collaborative marketing is featured on A3 (Almost an Author.com).
It’s never been easier to get your book published. But easy access to publishing creates challenges of its own.
With millions of titles uploaded to various self-publishing platforms on a regular basis, authors must radically reshape their approach to book marketing in order to see an increase in sales. An innovative approach to increasing exposure is collaborative marketing.
There’s nothing new about the idea of collaboration. It’s been a key element of writing for centuries. But the idea of marketing collaboratively, instead of individually, is a successful business technique that authors need to embrace.JP Robinson
Simply put, collaborative marketing, or co-marketing, is a strategy that involves working with similar companies or individuals to promote a brand while driving down costs.